Guiding Principles

One of the questions we ask parents in our post-camp survey is to identify the most important factor that led them to choose Rockbrook as their daughter’s camp. There are more than 28 residential summer camps in this area of North Carolina each with different strengths, program opportunities, and traditions. With all these options, it’s interesting to learn what parents see as distinctive about Rockbrook, and to think about why that distinction matters.

The last few years of results show a trend. The top reason people have selected Rockbrook, according to the survey, is that they received a trusted recommendation about the quality of the camp; a friend or family member loved Rockbrook and highly recommended it. That’s good to know that we have “happy campers” heading home after camp, and that their parents find Rockbrook remarkable enough to tell others about it (though I’ve also heard parents say they wish they could keep RBC a secret!), but that’s somewhat predictable. It’s easy to imagine that parents would select a camp after receiving a “word of mouth” endorsement that reflects the camp’s positive reputation.

The next reason is more surprising. Parents said they selected Rockbrook because they valued the camp philosophy, much more, in fact, than the camp’s program opportunities. So parents aren’t choosing Rockbrook only because we offer amazing outdoor adventure trips, excellent horseback riding instruction, or an array of really cool craft activities (though we clearly do). They aren’t drawn, at least most importantly, to Rockbrook’s vintage camp setting with its log cabins, stone lodges, dense forests with rock outcroppings and waterfalls (though the natural beauty of RBC is very special). It’s not the staff members, the food, or even the directors that make Rockbrook their choice. Overall, it has less to do with the “amenities” of camp than you might expect.

Instead, according to our survey, parents appreciate the ideals and values that guide the Rockbrook community. The “Spirit of Rockbrook” and how it affects their girls is important to them. It can be difficult to describe this philosophy— I’ve tried many times writing this blog —but the feeling of camp, Rockbrook’s culture that emphasizes kindness and generosity, mutual respect, and inclusion, is what makes this place stand out. Here too, I’m glad that our parents seem to be making this subtle distinction. They seem to understand how our camp philosophy matters when comes to insuring that Rockbrook girls gain many of the benefits of a summer camp experience. To their credit, many of our parents appreciate all the excellent outward features of Rockbrook, but value even further many of the principles guiding it along the way. Thank you parents!

Tonight we enjoyed an outdoor concert by Clint Roberts, a local singer, songwriter and musician. Clint writes and plays Americana music both as a solo act and with his band, The Foxfire. Recently, he released an EP entitled “Where the Heart is.” Starting at dinner time and playing into the “Twilight” period, Clint entertained the whole camp with his original compositions as well as several covers of songs by Lyle Lovett, Ryan Adams, and the Tallest Man on Earth. With Clint playing, the girls enjoyed a picnic of grilled hamburgers, potato chips, lemonade and watermelon with key lime pie for dessert. Sitting in their crazy creek chairs while they ate and listened, the girls had a great time chatting quietly, working on friendship bracelets, or just lounging with their friends in the evening shade. The whole event was delightfully relaxing… a memorable, special event together at camp.